aPaws is a nationwide trade association whose main concern is making sure pet waste is cleaned up from residential and commercial properties. Their mission is to increase the level of awareness in the animal waste industry, to raise the level of the public's awareness of the "pooper scooper" profession, and to create added benefits for their membership.
The organization wanted us to completely redesign their web site so that it would better showcase their mission, promote their professional image within the public health industry, and promote an increasing number of membership benefits.
This was a fun site to build and we were very thankful to work with some of the nicest people we've ever done business with.
Our design dilemma: how do you effectively design a web site for an organization where pet waste is their center of focus?
Solution: We decided to use crisp blue and clean green colors. We put in a lot of grass, sky, and gradients. Well, go see for yourself. We wanted the web site to have a very clean look!
Here's a before and after image of their legal information home page.
We choose a crisp blue sky, with a blue menu on the left side for the navigation. We also ensured that this web site is fully Web Standards compliant, as well as contains fast-loading pages.
A two and three-column fixed, centered design was used and is controlled completely by strict CSS technology. All pages are automatically printer-friendly with no need to obtain a 'Printer-Friendly Version'. The entire web site was developed using the Microsoft .NET framework and utilizes the latest in page speed optimization.
Among the many other improvements:
The use of grass and sky and how it sits behind the content, no matter how you size the page. See below:
But don't take our word for it. Go and visit the site >
aPaws was our most fun web site to produce to date. And we learned more about "scooping" then we ever thought possible!